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British Fashion Award 2017 Everything You Need To Know
The 2017 fashion awards, formerly known as the British fashion awards, kicks of December in style, as designers, models, actresses, innovators and red-carpet personalities flock to London for a good old British knees up.
Last year’s extravagant inaugural event under its new name, which was changed in order to open up awards to the international market, introduced several news accolades to the agenda. Categories for Urban Luxury, creative influencer, business leader, ready to wear designer of the year, and the swarovski award for positive changed generated a new buzz around the event, while previous gongs were cut to make a tighter edit on the evening. This year’s event features 12 categories, three of which will be announced beforehand but presented on the night with the other prizes.
Here’s everything else you need to know about glitziest night left in the 2017 calender.
When Are The Fashion Awards 2017?
This year’s event in partnership with swarovski will be held on December 4. As well as being a spectacular gala to honor to many incredible individuals, the fashion awards supports the FBC’s pledge in 2016 to raise pounds 10 million in 10 years to educate talented young people. “The resounding success of last year’s awards reinforces that this is a target that the industry supports,” BFC chairman Natalie Massenet said of the ceremony. “We thank Swarovski the fashion awards and our educational foundation and look forward to welcoming the fashion industry on December 4 2017.”
Where Will They Be Held?
The event returns to the Royal Albert Hall, a grand venue that befits the event, which has been a land mark in the fashion calendar since 1989. Once inside the auditorium, industry heavyweights were greeted by a furniture village of perfectly dusty pink velvet sofas positional around tables littered with tulips, crimson roses, sparkling Swarovski sculptures and candles giving off an orange glow. It was a demonstration of Masseenet’s impeccable taste, and will no doubt be just as splendid this year.
Who Are The Nominees?
“The designers and brands were chosen from hundreds of international names and they represent the most creative talent and innovative business of the year,” Massenet told press upon unveiling the nominees back in October. As well as the household names on the list, a handful of industry favorites, including London Fashion Week’s bright young things Michael Halpern and Matty Bovan and Samuel Ross, a protege of Virgil Abloh’s, have received their first nominations. Breakout runway star of the spring/summer 2018 shows, Kaia Cerber, has also been recognized in the model of the year category, and is the youngest of her catwalk colleagues in the shortlist.
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